a confession

Dear readers,
I am writing to you today to let you know about a secret I have been hiding for very long. This "Tavi" you all speak of, she does not exist. Tragic but true, the REAL one behind this blog, and many others, is I...Tomas!
I use the word "tragic" lightly. This may be a disappointment to you, but it is another kind of ment for me- an accomplishment. You see, my whole life I have dreamed of creating an empire. An empire in which I am in complete control. And now I have finally created such, and I have never been happier (other than when I was with Lou Reed in '74 and he let me, the 10 year old, in his house. It was a very nice place, an alright neighborhood. No place to raise children but Lou and I spoke about how worthless children are anyways. Which is why this blog is such a joke! Oh, it makes me laugh. You know, "Tavi" is just a name I came up with when I was smashing one of my worker's heads to my keyboard when he fixed my iced tea incorrectly.)
Let me tell you a little about myself. I was born 1964 in some forgotten place I do not want to speak of and grew up in a very enclosed world. The government built a giant round wall around me because they could tell I was a troublemaker from the moment I banged my brother's head on a rock for fixing my iced tea incorrectly. But this wall did not last long you see, for I soon moved to the United States as a teeny boy and began learning about technology. For a moment I considered being like one of those boys in that Newsies film, but it didn't feel "me." Cheap orphans did not feel "me." Intellectual and smart did, of course.
I realized all the things that could come out of technology and I got prepared. I knew what blogs were before anyone else did, but I kept it to myself. I waited for someone to invent them so I would already know how to be ahead with them.
Look, I am pleased with myself!
You see, all these articles written about how bloggers are the new ballkeepers, or whatever you crazy sane people call it, should spell it out for you. Bloggers have the power because they are considered "average" and easier to "relate to." So, what did I do? I created many blogs about "average" people, supposedly written by "average" people, that are read by "average" people. Each one is under a different identity but now all of them are at the peak of the blogworld.

I also got 184 Topshop NYC Opening press packages at my doorstep (and if you'd like to make an offer for them just drop me an email: tomas at ze-empire dot em.)
So, I have fooled each and every one of you. The tights you bought, the magazine you purchased-ALL UNDER MY COMMAND. All these bloggers this fictional and entirely photoshopped "Tavi" seems to be friends with are made up too. Of course I am Belle, why would she and Tavi compliment each other all the time otherwise? I am also Yokoo and have lots of tiny old women I smuggled past Immigration that knit all these scarves. Ms. White Lightning is made up too! I am Kanye West as well, and that is why I wrote about her on the Kanye Universe blog. Kanye is probably the one of my characters I can identify most with- we are both very humble, as I'm sure you've noticed. But Kanye is a whole other empire I am trying to build (it is about people that try to help the recession by changing their name) so let us ignore that, hmm?
I am all of the other bloggers you see in that sidebar as well, and I love every one of them. Which really just means, I love myself! Becaue, I mean, I DO have a moustache. And who doesn't love a moustache?
Anyway, I think that even if you are mad at me for creating these fictional human beings, you can learn to love me too! The real me. Tomas. Tomas "Tinkle" Louffer (I was an awful bedwetter as a child, but Lou and his friends got me some pills or something like that. I have a very vague memory of it, I just remember waking up on a floor with a microphone in my mouth and lots of redheaded men in Kansai Yamamoto bodysuits standing over me).
So, this is me. Tomas! This is my real closet. It smells like the genius I am.
Very nice and Emporer-like, yes?
This is where I am when I work from home, though I am usually at this huge big block with a tarp over it in the middle of a vacant lot:
Well, that is all. I hope you all can learn to love Tomas and his moustache, and not just my tiny puppets in my sidebar.
Have a lovely night, best friends!
All my love,
Tomas Louffer

84 comments:

  1. I KNEW IT
    YOU WERE REALLY A MIDDLE AGED MAN IN DISGUISE

    that mustache is quite epic.
    QUITE.

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  2. you look like a rapper!

    tavi from the block!

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  3. lol. I agree, the mustache is incredibly epic. I think tomas would like an accent on the a in his name. It just seems fitting.

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  4. Gah, I knew it all along! xD

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  5. happy april fools day too TAVI.

    love michelle

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  6. I knew it.
    It was all too good to be true

    <3<3<3
    H-A-F

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  7. Oh, happy April fool's to you too. This was quite the entertaining post. :)

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  8. aw so lovely :3 that closet is so kind looking.

    this reminds me of Karl Lagerfeld's Guide to Life especially the bits about the iced tea and that "hmmm?"

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  9. hahaha i forgot today was april fools day, though i didn't quite believe you. "fixing my iced tea incorrectly" haha you so funny, tomas.

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  10. perv, so this is how you attract all of the ladies!

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  11. oh dear tomas.
    seems like your mustache needs some work.

    this would have been so much more convincing if you hadn't posted a video of yourself yesterday. :] you're hysterical.

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  12. I KNEW IT.

    lol this was awesome tavi.

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  13. Perhaps my favorite post of all time. ;)

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  14. lol i love the part about 'tavi' being completely photoshopped! you kind of scared me there though!

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  15. Tomas, you have a crustache! Emperors need big, bushy, 70s 'staches.

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  16. I'm an old woman. Now what was it you did with all the old women?

    I don't give a crap who you are, the site is gorgeous. Write on, Tavi.

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  17. Tomas, bring back our beloved Tavi!!! Okay, April Fools taken. :)

    I love that quote "Look, I am pleased with myself." It made me giggle.

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  18. lol very well done Tavi:)

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  19. ok tomas-tavi, or any thing that you are, but you are awesome!

    --

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  20. Tomas, I must say you are a brilliant man. Thankyou for admitting who you finally are!
    Chloe

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  21. pure fucking genius, Tavi- I mean, Tomas! The irony is that for the first two weeks i read style rookie, I was SURE that it was fashion satire written by some fashion industry veteran trying to play a ruse on the whole fashionblogosphere.

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  22. You're so cute.


    c: and genius.

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  23. Lovely. :)
    I like how you thought it out so completly.

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  24. Tomas, I knew it all along. You must feel cleansed after coming clean and reliving yourself of the burdensome epic disguise! Viva l'Intelléctual!

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  25. keep the moustache. it is epic.

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  26. and now i see that 'epic' is quite the popular word in describing the moustache.

    means its true :)

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  27. HHAA
    I KNEW IT, I KNEW IT!

    you are WAYY to smart for a 12 year old girl.
    of course, you must be a middle-aged creeper bent on world domination.
    does that mean you run my blog too?
    AND I DONT EVEN KNOW IT??
    Oh Tomas, you are diabolical.
    and foreign looking.

    pinknapoleon.blogspot.com

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  29. I love you more the more you fool me, Tomas! Build your empire, build my lovely ;) (Sorry, had to fix that last comment, I'm a recovering perfectionist you see)

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  30. hehe great post! loving the moustache and the reference to the topshop nyc opening ;-D

    xxxc

    http://clothestohealabrokenheart.blogspot.com/

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  31. 12 year old girl or mustache laden man i still think youre cool lol.

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  32. so you ARE a guy in disguise! i'm shocked, tavi, thomas, whoever!! lols.

    love you as always. cool post~

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  33. "It smells like the genius I am" - hahahaha!!!
    Too funny
    xxx

    http://thelittlecurlygirl.blogspot.com

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  34. lol!
    i love you, Tavi!
    you're so cute!

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  35. good one! your facial hair was win :D

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  36. Oh, I cannot even begin to tell you how those first two photos made me laugh.

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  37. Thomas, you are almighty and powerful. Pray for us lowly commoners.
    http://colorbylibby.blogspot.com/

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  38. I

    ADORE

    THIS

    This made my WEEK.

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  39. LOL. I love that first photo. haha

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  40. Funny post!

    Girl (or man... I don't know...), your blog is amazing!!

    I saw it in a brazilian tv show, and...

    I loved!

    :)

    (sorry my horrible english, you know, I only can talk in portuguese :P)

    By the way, I added you in the Flickr, okay??

    :)

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  41. Someone else mentioned Lagerfeld...my thoughts exactly. The moustache is very becoming!

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  42. this is almost as good as bjork joining led zeppelin...

    tomas the moustachio'd what an emporor

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  43. All of this was quite a lot of fun, but this:

    This is my real closet. It smells like the genius I am.

    Gold. Just pure gold.

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  44. what a fun, well-thought out april fools day joke! totes awesome!

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  45. "You know, 'Tavi' is just a name I came up with when I was smashing one of my worker's heads to my keyboard when he fixed my iced tea incorrectly."

    This made me cackle maniacally. Much like Tomas, I imagine. Fabulous.

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  46. OH Tavi you are too too funny!!!

    AAggghh. So so funny! I love this post :) You write so well.

    I think Anna Wintour better watch her back... You're hot on her tail!

    xxx

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  47. A fellow moustache lover - Dali would be proud ;)

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  48. almost believed it..your good tavi

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  49. i really like ur spunky flair tavi...its very something...

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  50. I knew it all along! It's okay. I will still love you if you give me your mustache o.0 *menocreeper*

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  51. TOMAS, I am exposing you and the URL on which you admitted your true identity on to my FACEBOOK PROFILE. Prepare for world domination...

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  52. this is so funny and clever.

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  54. After discovering your blog, spending about 3 hours in one sitting reading it, and doing some research online about you (creepy yes ) I was absolutely appalled to see critics suggest that perhaps there was some source other than yourself behind Style Rookie. In my opinion, this is a result of intimidation.

    I am happy and not the least bit surprised to see you handle this criticism so well. This post is absolutely genius. Hey, but if there really were a Tomas behind this blog, wouldn’t he want to post something like this so we'd think its actually Tavi making fun of her critics;that’s what they’ll be saying next.

    Keep inspiring, keep intimidating and most importantly keep enjoying life. : )

    Sincerely,

    Mia Salituro

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  55. hahahhaa omg i love this

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  56. Haha. This made me lol. internally. That's not really a lol is it?
    Nevermind.
    This made me loti [laugh on the inside]

    Love your blog, Tomas! ^__^

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  57. I want to be like you when I grow up.....and I'm 26....
    I just recently found your blog and I am loving it!!!!!!! Congratulations and good luck!!!

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  58. thomas is a very nice person ;D

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  59. I read this and LOL'd. My mum looked over my shoulder and was like. "Is that your boyfriend?" O___O

    I don't think my mum is right in the head. Lol. :L

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  60. i was sitting in a starbucks with my macbook when i read this. i simply couldn't stop laughing;and there were people everywhere. an elderly lady even came up to me and asked if "...everything was okay, dearie...". they probably all thought i was a bit tipsy. i've never been given the "oh my" look before,but it was so worth it.

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  61. I could not stop laughing. Great job, Tomas!

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  62. u have a great work here! i admire your work really!!! great posts!

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  63. That was great! Tavi you are hilarious! LOL! LOL! LOL!

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  64. Ok I realize this post is SO OLD and I am SO BEHIND the times but whatever. I laughed SO HARD reading it that I had to say thank you for helping me procrastinate yet again.

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  65. tihi, you are so funny, i love you btw. the mustache is geniously. like everything you do.;D

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  66. oh my god, you are sooooooooooo funnny tavi! i might sound like a bitch but believe me I'm not. kk jk. but seriously i am not a bitch. heheahahhaaa
    just came here to say -soooo fuunny
    -soooo lovely

    bye!

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  67. this was absolutely HILARIOUS

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  68. Greetings and salutations from my success Obat Aborsi, I am very happy to read that you share arikel because of good quality, thank you in advance

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